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Editorial · 6 Aug 2026
Against the Content Calendar
A publishing schedule built around dates instead of what's actually ready produces content that announces itself as filler.
By Imen Bliwa
Craft
Every Piece Needs a Reason to Exist
Most content calendars are full of pieces nobody asked for, written because the slot was open, not because the story was.
Maghreb
Three Languages, One Press Release
Writing a release that has to run in Arabic, French and English at once is a different job than writing one and translating it twice.
Field
What a Fixer Actually Does
Not translation, not logistics — the actual job is knowing which door to knock on, and which one to leave alone.
Craft
The Brief Is the Deliverable
The document a client signs off on before any writing happens decides more about the final piece than any edit that comes after.
Editorial
Why We Started StoryBridge
Two people who used to fight about a headline in a newsroom decided the fight was worth building a company around.
Translation
What Gets Lost Between the Brief and the Translation
A literal translation and a good one are almost never the same sentence. Here's what changes between them — and why the difference is the whole job.
Field
Tunis, in Three Languages at Once
Working across English, French, and Arabic in the same afternoon isn't three translation jobs. It's one job that happens to run through three different sets of instincts about how a sentence should end.